Classified Advertising the kind that is found in printed publications and online are a great way to reach your target audience as well as keep your campaign cost low. There are several different types of discount Newspaper advertising options out there today.
Discount Advertising Opportunities in Print
Run of paper or Run of Book
Many advertisers do not need their ads to be run on a specific page and choose Run of paper placement (ROP). When advertisers don’t need an advertisement to be placed on any one specific page, and it is able to go anywhere within a publication, this is called run of paper or ROP. Run-of-paper ads can be placed to target a specific demographic.
Remnant Advertising
Buying Remnant ads allows you to get your discount classified advertising placed for a rate that is reduced far below what it might have been. Selling advertising slots at a reduced rate also benefits the publisher because this space would have gone unfilled otherwise. Buying adverting at remnant prices can lead to increased exposure. However, there is no control over where in the publication it runs. This might mean getting an advertisement towards the back of a Newspaper or Magazine. Or a time slot that is late at night if it is Radio or TV.
Print ads are typically less expensive than many other types of advertising around today, and most often, when you place in print ads, your ad will simultaneously also be placed in the digital or online version as well.
My Classified Ads provide all types of discount advertising. We handle advertising services both online classified ads and offline. We have a large portfolio of publications that we represent directly. We take pride in our 40 years of relationships with publications across the country, including those with Gatehouse Media and the Gannett network. Let us help you create a campaign that is scalable to meet your growing needs. Contact us !