Low cost print advertising campaign that adds a high or repetitive exposure volume of the same commercial proves to be an effective way to improve the overall ROI of existing media campaigns. Recently even though the online market is extremely competitive there has been a huge increase in the number of online ads being placed.
As a result people are becoming highly likely to  tune out or scroll past ads without viewing or giving themselves time to mentally process what they have just seen.  People are also becoming burnt out on the over abundance of online or mobile advertising or acquiring “ advertising fatigue.”
This overabundance of online advertising is made worse by the conjunction of cross-device advertising. Or multi-device usage that allows the person to have multiple devices going at one time. Cross-device usage allows for the consumption of huge amounts of media but with a much lower than average retention rate.
Studies say print is still relevant
Studies conducted between 2007 to 2015 show that typically a print advertising campaign actually begins to improve in response after the 5th exposure to an ad. This is excellent news! Studies also show that response rates for advertising media like online and TV actually decrease after only the 4th exposure to an ad!
According to Kantar’s 2023 Media Reactions study, print ads—especially in newspapers and magazines—are consistently ranked among the most trusted advertising formats. By both consumers and marketers. The research highlights that 33% of consumers trust magazine ads. While an additional 30% trust newspaper ads. Far surpassing the trust levels for digital ads, which often struggle with issues related to data privacy and ad clutter.
Visually Appealing exceptionally Tailored ads
With Display advertising, online or print, advertisers can create ads tailored to their target audience’s interests and needs. Increasing the likelihood that the ad will resonate with viewers. Another advantage of display advertising is its flexibility. Display ads can take many different forms, from simple banner ads to interactive videos. Advertisers can experiment with different formats and designs. This helps them find the most effective way to present their products to potential customers.
When it comes to promoting consumer products, display advertising can be an effective way to grab the attention of potential buyers. The highly versatile visual advertisements can appear on websites, social media platforms, other digital channels, or in print.