Classified Advertising or line ads are one of the oldest forms of advertising and exist in print and online. Classified ads are generally also less expensive than many other types of advertising that exists today. They are most often found in Newspapers or other Print publications but also online as well. There are so many choices out there when it comes to advertising your business that it can be hard not to get overwhelmed.
Why should I include Classified Advertising into my media Campaign?
No matter whether you are advertising a product or you have a service-based business, auction or even a franchise, including Classified advertising into your media mix is a cost-effective way to reach local, regional, or even national audiences. This is because Classified advertising is a great way to keep your advertising budget low and also grow your business in a reputable and trusted forum. Classified advertising or line ads can be found in both Print and Online.
Audiences are becoming more and more burnt out on the overabundance of online or mobile advertising and are becoming more frequently“ advertising fatigued. ”
Additionally, most people are not looking specifically or any one deal. However, studies show that when audiences choose to take time to look at Print ads like Classified Advertising, specifically local newspaper readers like those are looking to find valuable opportunities, coupons, and bargains. Simply put, they are already in the right mode to notice your ad. A similar thing can happen when they tune into other traditional forms of advertising like Print and Radio.
Additional benefits of Classified Advertising
Americans still believe in the Accuracy of news found in Newspapers. It has proved that it is more reliable than online news. Americans spend more time online than doing anything else. The availability of free news online is one of the biggest hurdles that traditional media sources like Newspapers and Magazines face in maintaining revenue. Despite the prevalence of media online, the vast majority of people still turn to newspapers for their news on a regular basis and see newspapers as being more reliable than other forms of media.
My Classified Ads provide all types of print advertising services both on and offline. We have a large portfolio of publications that we represent directly. We take pride in our 40 years of relationships with publications across the country. Let us help you create a campaign that is scalable to meet your growing needs.