The Salt Lake Tribune is an independent nonprofit news source in Utah. The Salt Lake Tribune covers news, politics, faith, arts and sports for Utah and the Salt Lake City area. Audiences are becoming burnt out on the overabundance of online or mobile advertising or acquiring “ advertising fatigue.” At the same time, a person may not be looking for any one deal, specifically local newspaper like when you place ads in the Salt Lake Tribune readers like those who read The Salt Lake Tribune. Readers who are looking to find valuable opportunities, coupons, and bargains. This means they are already in the right mode to notice your ad.
A low-cost print advertising campaign that adds a high or repetitive exposure volume of the same commercial proves to be an effective way to improve the overall ROI of existing media campaigns. Recently even though the online market is extremely competitive, there has been a huge increase in the number of online ads being placed.
As a result, people are becoming highly likely to tune out or scroll past ads without viewing or giving themselves time to process what they have just seen mentally.
In contrast to online advertising, most people avoid newspaper readers actively looking for advertisements in newspapers because they are interested and engaged in finding deals. While a person may not be looking for any one deal, specifically local newspaper readers like those who read The Salt Lake Tribune who are looking to find valuable opportunities, coupons, and bargains. This means they are already in the right mode to notice your ad.
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