Press Release (also referred to as a ‘News Release’)

Often news worthy items are overlooked as a source of marketing and exposure to the public. A press release is simply information supplied to reporters who, when applicable to their audience, might use it as a springboard for a larger feature story. Simply, the purpose of a press release is to inform the world of your news item.

Try to take a fresh look at your business or operation to see what might in fact be "newsworthy." While not everything is news, think about your audience. Will someone else find your story interesting?

Let's assume that you have just spent a lot of effort to launch a new health care service or online store. Announcing your company's opening is always an exciting time for any business, but the last thing the media wants to write about is another service or on line store. Rather, focus on the features of your health care service or online shopping experience, unique to your products or services. Answer the question, "Why should anyone care?" and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual.

Also, avoid clichés such as "customers save money" or "great customer service." Focus on the aspects of your news item that truly sets you apart from everyone else. Do not use your press release to try and make a sale.

A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it or we will be happy to help you.

Our Press release service induces editing and distribution to media outlets. Costs range between $75 to $400. Email us your inquiry and we will be happy to provide you more details on our Press Release Program, or fill in the request form below.

• Download Press Release Information & Pricing
• Download MyClassifiedAds.net Press Release

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