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Frequently Asked Questions

  1. How do I place an Ad?
  2. What is a newspaper network?
  3. What is the difference between newspaper networks and your customized newspaper packages?
  4. How does the newspaper circulation affect my ad exposure?
  5. What is Targeted Advertising?
  6. What is a Customized Ad?
  7. How Do I promote a new Business?

Placing Your Ad

You can place your ad in a number of ways via our website. If you know what you need and where to advertise, browse our newspaper networks and add them to your shopping cart. Upon checkout you will be asked to place a 25-word ad copy and submit with payment. If you need additional information about any network you have chosen, email us with the code number and we will provide you the details you need. Be sure to utilize our RESOUCE Section and Demographics Search to find your audience.

 

Customize my ad: if you would like suggestions or assistance on where to place your ad, go to customize my ad placement and fill out the form there. This is designed to find out some of the key elements about your business so that we can inform you of options and where similar types of business have found success.

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What is a Newspaper Network?

A newspaper network is group of several newspapers (a network) that each offer space in their individual newspapers for one group price. Each individual newspaper has the right to reject an ad based on their specific requirements, which does not necessarily reflect the view of the entire network. Simply, it allows the advertisers to "bulk" buy advertising space to reach more readers for less money than single placement advertisement.

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What is the Difference between a Newspaper Networks and a Customize Advertising Package?

A Newspaper Network is a group of newspapers that are similar in their ownership, distribution or demographics. They are designed to allow advertisers to reach the most amounts of people for the least amount of money.

A customize advertisement package can be anything from recommending advertising venues that have typically proven to do well for your type of business to single placing advertisements. Go to "Customize My Advertisement" and email the completed form to us. We will get back to you within 24 hours. The Networks are already packaged in groups to reach the most amounts of people for the least amount of money in their particular market place.

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How does the newspaper circulation or distribution affect my ad exposure

Circulation is the number of "hard copies" a newspaper prints. "Distribution" is usually the number of readers the publisher assumes reads each newspaper. Generally publishers will quote their readership as 2 ½ times the amount of actual hard copies of the newspapers (assuming more than 2 people are going to read each newspaper). All the circulations MyClassifiedads.net quotes are based on circulation and readership. Obviously, the more circulation the better for advertisement exposure. Also, the advertisement being presented to the correct audience is just as important.

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What is Targeted Advertising? Niche or Trade Publications

Putting your ad in the exact place you think your audience will see your advertisement is always the goal. Ways to do this is geographically, or by subject. Niche or trade publications that reach people interested in a particular subject are great ways to reach specific audience. Go to the "Customize My Ad page" and search the different subject under magazines. Ad placement can be very effective in these targeted mediums.

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What is a Customized Ad?

A customize advertisement package can be anything from recommending advertising venues that have typically proven to do well for your type of business to single placing advertisements. Go to "Customize My Advertisement" and email the completed form to us. We will get back to you within 24 hours.

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How Do I promote a new Business?

Start by checking out the articles in our resources page. Fill out the customize ad form. Even if you decide to place your own ads, these questions will help you identify your market. Use the demographics to determine areas where you most likely will find your audience. Consider all forms of advertising venues, from newspapers, magazines, press releases and alternative media venues to see what fits your budget. Most importantly establish a budget that you can start with to run consistently for several weeks. Even if you start with a very limited budget, place an ad you can maintain with some consistency. As your business grows, you can invest in additional and profitable advertisement.

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Advertising Solutions: MCA helps you find the answers you need for cost effective advertising for your campaign. We provide agencies and brands with premium media buying services and reduce costs to increase the impact of your campaign.