Online References and Articles about Advertising

Browse through the articles and online advertising resources to get familiar with the advertising industry:

Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services...

Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be another person's spam...

High School Graduation Rates in the United States
Earnings and the Importance of a High School Education, Ranking of Graduation Rates by State, Ranking of African-American Graduation Rates by State...

MediaQ Articles
Articles by Stuart Elliott, The New York Times Advertising Columnist

Marketing World News
The Seven Deadly Sins Of Marketing...

NYT > Media & Advertising

Late-Period Limbaugh

Bush is wildly unpopular. McCain is nobody’s idea of a movement guy. Conservatism is cracking up. What’s the king of talk radio to do?

A Solid Surface for Disney Success

Disney on Ice, once a backwater that the media giant practically ignored, has quietly grown into an important tool for the company.

Google Told to Turn Over User Data of YouTube

The order raised concerns that the online video viewing habits of tens of millions of people could be exposed.

A Lucrative Deal for Rush Limbaugh

In an interview with The New York Times Magazine, the talk show radio host said he would receive a $100 million signing bonus and about $38 million a year for eight years under the new contract.

Advertising: Kozy Shack in Snack Lineup for the Mets

Tubs of Kozy Shack rice and chocolate puddings are now being sold at Shea Stadium alongside the hot dogs and giant pretzels, and are being included in children’s meals at the ballpark.

L.A. Times Newsroom to Shrink by 150 Jobs

The decision to eliminate more than one-sixth of the newsroom staff and publish 15 percent fewer pages is the deepest of a series of cuts at the Tribune Company as it tries to stay afloat.

The Times Wins 3 Loeb Awards for Reporting

The New York Times won three Gerald Loeb Awards for reporting on subjects that ranged from the rural factories of China to the rarefied boardrooms of Wall Street.

Publicis to Buy Kekst Public Relations Firm

Terms of the deal were not disclosed, but people briefed on it said it was worth as much as $150 million.

Clay Felker, Magazine Pioneer, Dies at 82

At New York magazine, Mr. Felker was credited with inventing a widely imitated formula for glossy weeklies.

What Do Women Want? A Developer Asks, and Listens

Listening to female shoppers may seem like a logical thing to do, yet many developers and consultants say such input is often missing in the early stages of shopping center development.

Blockbuster Drops Bid for Circuit City

Blockbuster said on Tuesday that it was withdrawing its proposal to acquire Circuit City Stores.

Advertising: The Force Lives On, as Do the Toys

The retailer Toys “R” Us is counting down to July 26, when it begins selling toys from the latest “Star Wars” film, “The Clone Wars,” an animated movie that opens in August.

The Media Equation: Little Movies, Big Problems

Once you start looking under the tent poles, perhaps for a film where nothing is blown up, movie box office numbers become grim.

101 Secrets (and 9 Lives) of a Magazine Star

After years of raising the profiles and circulations of magazines like Us Weekly and Star by emphasizing celebrity news and gossip, Bonnie Fuller is going out on her own.

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