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Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services...

Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be another person's spam...

NYT > Media & Advertising

YouTube is expected to turn a profit this year, on revenue of about $450 million, with help from its onetime critics.


The “Is My Husband Gay?” column brought new popularity to Christwire. Yes, it’s all one big joke.


A Febreze air freshener marketing campaign is directed at women and aims in part to debunk the gender stereotype that women are not N.F.L. fans.


The Deseret News has laid out an ambitious plan to enhance its digital coverage and begin using a collection of freelance contributors to supplement its news report.


The Omaha World-Herald changed its policy after gay rights advocates led an Internet-based campaign to protest its refusal to run same-sex paid wedding announcements.


Michael Riley, who has spent the last two years running Radio Disney, will take over as president of ABC Family. Mr. Riley, 40, succeeds Paul Lee, who left last month to take over ABC.


With a jail sentence looming and vigilantes after him, the editor of Indonesia’s now-defunct Playboy magazine says he was never in the pornography business.


Under the deal, 12.7 million Time Warner video subscribers and 2.4 million Bright House Networks video subscribers will get access to ESPN3.com without an extra charge.


Robert Halderman, the former producer who had threatened to make public information about office affairs, was set free after four months of a six-month sentence.


Swedish authorities said they reopened an investigation of rape allegations against Julian Assange.


The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication.


The book business tries to serve two readers, the one who loves the tactile page and the one who loves the digital ease.


A series on the Black Entertainment Network represents Nascar’s latest attempt to build a following for minority drivers it hopes to develop into stars.


Researchers say that touch screens are the start of a trend to make computers more open to human gestures.


Under Armour became the coveted brand for young men in their teens and 20s. Now the company is aiming to win over active young women.


Mike Wise said in his Twitter account that a Pittsburgh Steelers quarterback was suspended for five games.


Jeff Greene, a real estate developer, claims articles in The St. Petersburg Times and The Miami Herald cost him his bid for the United States Senate.


The new battleground for stations is the morning, with news broadcasts going on air at 4:30 a.m. or earlier.


With more people choosing to buy books online, a Barnes & Noble on the Upper West Side prepared to close early next year.


In addition to classic game show reruns, GSN is showing live segments during which viewers at home can play for cash and prizes.


The Tennis Channel is frustrated that it cannot reach more fans, especially in the New York market, during one of the Grand Slam tournaments.


Despite the many pressures on print media, the San Francisco weeklies The Bay Guardian and SF Weekly have been fighting for years over anticompetitive ad pricing.


Editors and reporters answered reader questions about the classified military archive that The Times documented in a special report on July 26.


The American Legacy Foundation and MTV team up to present an anti-smoking campaign aimed at youths and utilizing zombies. Yes, zombies.


Bing searching for make-believe barbecue restaurants in Manhattan.


Chris Apostle joined R/GA, New York, part of the Interpublic Group of Companies, in a new post, managing director for client services.


Rankings are based on August figures.


Rankings are based on August figures.


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