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Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services...

Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be another person's spam...

NYT > Media & Advertising

Dysport Takes On Botox With Aggressive Rebates

Medicis has started a new marketing campaign that pits its wrinkle-smoother, Dysport, directly against Botox. It makes bioethicists squirm.

Advertising: Instant Ads Set the Pace on the Web

Companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web address and the moment the page appears.

F.C.C. Considers Changes on Cable Fee Disputes

The agency wants to ensure that customers do not lose TV access because of fee disputes between broadcasters and cable companies.

Pink Floyd Wins Court Battle With EMI Over Downloads

The court ruling prevents the record company from selling single downloads on the Internet from the group's concept albums.

Outraged by Glenn Beck’s Salvo, Christians Fire Back

The Rev. Jim Wallis and others were outraged when the broadcaster said the words “social justice” and “economic justice” were code for Communism and Nazism.

A Futures Site Coming to Bet on Movie Ticket Sales

A virtual futures exchange is being assembled to allow people to bet money on a film’s box office success.

Carlos Slim Tops Forbes List of Richest People

The Mexican businessman beat Bill Gates and Warren E. Buffett for the top spot in the 2010 list.

The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show

With new devices making it easy to stream Internet content to a television, more people are watching cable shows for free.

Advertising: Like Texting, but With Video

Companies like American Greetings are moving beyond texting by offering services that send video messages to cellphones.

EMI Music Names a New Chief

Charles Allen was named executive chairman of EMI Music. He replaces Elio Leoni-Sceti, who is leaving the company.

Furriers Lure Young Designers

An industry campaign to aggressively court designers results in a fur rebound on the runway.

Editor Is Fired After Criticizing Chinese Registration System

Zhang Hong’s dismissal is a fresh warning that journalists who challenge government policy too directly can face retribution.

Times Company Appoints Christie as Communications Officer

Robert Christie, who joins the Times Company after seven years with Dow Jones, will fill a position left vacant since August.

Advertising: ‘Mad Men’ Dolls in Barbie’s World, but Cocktails Stay Behind

Mattel is planning versions of Barbie and Ken styled after four “Mad Men” characters in a promotion for the television series as well as for Barbie.

After Victory Against Disney, Children’s Group Loses Its Lease

The Campaign for a Commercial-Free Childhood was evicted after pressuring the Walt Disney Company into offering refunds to buyers of its Baby Einstein videos.

Movie Review Leads to Suit Against Variety

The complaint accuses Variety of contractual breach, negligence and unfair business practices in connection with the film, “Iron Cross.”

TV Providers Seek New Federal Rules on Retransmission Rights

With a petition to the F.C.C. and a letter to Congressional leaders, cable and satellite providers said the current rules were “broken and in need of repair.”